Campaign: Graduation 2024

MBA '24s answer:

What are your post-GSB plans?

This video was the top performing piece by impressions, amassing over 300K organic impressions across Stanford GSB’s socials.

On LinkedIn, this video received 260K impressions against a 20K impressions baseline.

Role: producer

See it on LinkedIn | Instagram

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Dis-Orientation Week

This photo carousel post was the top performing piece by engagements, amassing over 30K engagements across Stanford GSB’s socials.

On LinkedIn, this post saw a 60% engagement rate against an 8% engagement rate baseline.

Role: photographer & writer

See it on LinkedIn | Instagram

Commencement Day

This video gathered over 100K impressions and 5K engagements within the first 48 hours of posting.

On Instagram and LinkedIn, this video received 30X and 4X as many impressions, respectively, against our video content baseline.

Role: videographer & editor

filmed on iPhone | edited in Premiere Pro

See it on LinkedIn | Instagram

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Happy Father’s Day!

A last minute addition to our campaign, our Father's Day post ended up becoming our second highest performing post by impressions and engagements across all channels.

On LinkedIn, this post saw a 50% engagement rate against an 8% baseline.

Role: photographer

See it on LinkedIn | Instagram

I led the development and execution of this 7 piece content campaign on our social media channels during Stanford GSB’s graduation season in June 2024. Cumulatively, this campaign amassed 690k organic impressions and 85k engagements across all social channels.

All 7 content pieces in this campaign exceeded baseline engagement metrics by up to 50%. Three out of seven content pieces ranked in the top 10 performing posts of 2024 by either impressions, engagement or both.

Graduation speakers share advice:

Instagram

Facebook

What are your biggest learnings from the year?

Instagram

Facebook

What are your

post-GSB plans?

Instagram

Facebook

Dis-Orientation

Week Recap:

Instagram

Facebook

The vibes of

Julia Yu

Congrats, Grads!

Stanford GSB’s Class of 2024 celebrate the close of their b-school journeys.

MBA '24s answer:

What are your post-GSB plans?

Dis-Orientation Week

Commencement Day

Happy Father’s Day!

I led the development and execution of this 7 piece content campaign on our social media channels during Stanford GSB’s graduation season in June 2024. Cumulatively, this campaign amassed 690k organic impressions and 85k engagements across all social channels.

All 7 content pieces in this campaign exceeded baseline engagement metrics by up to 50%. Three out of seven content pieces ranked in the top 10 performing posts of 2024 by either impressions, engagement or both.

See the full campaign on the Stanford GSB social media channels:

Graduation speakers share advice:

What are your biggest learnings from the year?

What are your

post-GSB plans?

Dis-Orientation

Week Recap:

The vibes of

Commencement Day:

Happy Father’s Day to grads who are dads!

Graduation weekend recap: