Campaign: B2S 2024

Week 0 Highlights

This photo carousel post was the top performing piece by impressions and engagements, amassing over 120K organic impressions and 55K engagements across Stanford GSB’s socials.

On LinkedIn, this post saw a 54% engagement rate against an 8% engagement rate baseline.

Role: photographer

See it on LinkedIn | Instagram

Move-in Week

This photo carousel post was the 2nd top performing piece by impressions and engagements, gathering over 100K organic impressions and 30K engagements across Stanford GSB’s socials.

On LinkedIn, this post amassed 80K impressions against a 20K impressions baseline. It saw a 36% engagement rate against an 8% engagement rate baseline.

Role: photographer

See it on LinkedIn | Instagram

Back-to-school wrap up

Capturing the excitement and joy of the back-to-school season, this cinematic video saw an average watch time of 11 seconds on Instagram, up 150% from our baseline average watch time of 5 seconds on normal Instagram videos.

Role: producer

See it on LinkedIn | Instagram

0:00

Casual Campus Vibes

A spontaneous add to our campaign content, this short social video saw an 8% and 7.5% engagement rate on Instagram and LinkedIn, respectively, exceeding video content baselines on both channels.

Role: videographer & editor

filmed on iPhone | edited in Premiere Pro

See it on LinkedIn | Instagram

Julia Yu

Welcome to the GSB!

The 2024-25 back-to-school season at Stanford GSB

Week 0 Highlights

Move-in Week

Back-to-school wrap up

Casual Campus Vibes

I led the development and execution of this 8 piece content campaign on our social media channels during Stanford GSB’s back-to-school season in September – October 2024. Cumulatively, this campaign amassed 370k organic impressions and 100k engagements across all social channels.

The "Week 0 Highlights" and "Move-In Weekend" posts both ranked in the top 10 performing posts of 2024 by impressions, engagement and engagement rate.

See the full campaign on the Stanford GSB social media channels:

Move-in

weekend

Week 0

highlights

The First Day

of Fall

Casual campus

vibes

MBA 2s share

study tips

Back-to-school

Wrap-up

Meet the

Class of 2026

Q&A with GSB’s Interim Dean